* Planned and implemented targeted sales activities to build and maintain business, emphasizing value-added services in a market dominated by well-capitalized competitors.
* Reviewed financial statements and sales activity reports to ensure that company objectives are achieved.

Professional Background

Today’s Insurance Choices, Jacksonville, Florida 2013 to present
Director of Business Development/Marketing
Plans, directs and formulates business and marketing strategies that generate new insurance clients. Develop effective business relationships with insurance industry contacts to maintain current trends and solutions.

* Determines market demand, identifies consumer market and develops strategies to maximize
profitability.
* Provides marketing direction through leadership, problem solving and optimizing budget finances
* Expands company’s brand awareness through website updates and search engine effectiveness.

Ignition Music Magazine/ CES, St. Augustine, Florida 2011 to 2013
Director of Operations/Distribution
Planned, directed and coordinated the daily operations, and was accountable for ensuring and improving the performance, efficiency and profitability of the company.

* Improved processes, policies and procedures to maximize output and distribution.
* Coordinated and monitored the work of production, and distribution certifying the quality of product .
* Managed the financial data to improve profitability and lower expenses.
* Conducted sales presentations for high-volume distributors and customers.
* Identified and developed new strategies for increasing advertising space sales and distribution points.
* Ensured that distribution objectives were achieved.
* Assisted in the development of strategic plans for revenue growth and marketing tactics.

Magnolia Point Golf and Country Club, Green Cove Springs Florida 2005 to 2010
General Manager/Partner
Directed all phases of club operations. Accountable for managing the club’s financial viability. Tailored the golf club’s marketing toward a changing client base. Responsible for daily golf course operations.

* Increased revenue by 51% over 5 year period.
* Enlarged membership by 45% in first 18 months.
* Redesigned the club’s website, resulting in an increase of sales by 40%.
* Supervised fifty-seven subordinates and staff with annual revenues exceeding two million dollars.
* Reduced overall expenses by 28%.

Hands Ink Graphics, Herndon Virginia 2005 to 2005
Consultant
Facilitated the transition of ownership and supported new management in its acclimation to daily business practices and procedures.

* Provided leadership and training to new management team.
* Trained staff in sales and pricing programs, policies, computer updates and product information.
* Evaluated potential trouble spots involving sales and advised solutions.
* Promoted a positive transition between clients and vendors.

Hands Inc Commercial Printing, Herndon Virginia 1993 to 2005
Controller/Manager
Managed sales accounts and accounting department.

* Established quotas and managed performance to meet sales goals of $1.5 million per year.
* Supervised financing, marketing, advertising, public relations, promotions, purchasing agreements.
* Developed financial statements, analyzed business trends and daily operating costs.
* Coordinated audits with an additional CPA firm.

Education
Radford University, Radford Virginia 1990
B.S., Political Science

Skills
Software applications
Microsoft Office
IBS Club Management
ACCPAC Business Accounting