Marketing and Advertising
Instructing and Public Speaking
Bachelor of Science (BS) in Multidisciplinary Studies; Grantham University, Kansas City, MO (2012)
Project Management Professional (PMP) Certification (Student); Grantham University, Kansas City, MO(OCT 2017)
Owner/CEO (Franchisee) 2014 –2016
SouthernFit, LLC, Cary, NC (DBA: Koko FitClub)
Performed all purchasing activities for small business (franchise).
Performed all Accounts Receivable/Accounts Payable actions.
Evaluated a non-profitable business upon purchase; evaluated the business plan, marketing plan, staffing, previous financial statements, status of customer service/relations to develop new plans directed toward a successful outcome of all mentioned areas.
Developed new directional business plan for all subject areas.
Created new Standard Operating Procedures, policies for staff and for customers.
Developed and implemented new marketing and advertising strategies resulting in an increase in product knowledge by the customer base, increased membership totals by 178%, and increased member retention by nearly 160%.
Trained, developed, and mentored a professional staff; improved quality of experience of members noted by unsolicited feedback, as well as survey results and social media reviews.
Recuperated a financially negative business; established a financially profitable business prior to sale.
Manager, Tier 1 IT Support Desk 2012 – 2013
HCL America, Inc., Cary, NC
Purchased all equipment for new account; desks, computers, phones, all office products.
Managed staff of 35 technicians for support of 28 companies and 127 programs for 24/7/365 support coverage.
Maintained above a 4 out of 5-star level customer service rating while handling over 400 incoming calls per day.
Combat Medic (EMT – Emergency Medical Technician) 2008 - 2012
North Carolina Army National Guard, Raleigh, NC (Operation Iraqi Freedom: 2009 – 2010)
Assisted in developing an Aviation Medical Center from an empty building to a functioning trauma center.
Purchased all equipment for 4 Medics and 1 Flight Surgeon to provide medical care for over 1100 soldiers.
Received Army Achievement Medal for actions during and after a natural disaster during training.
Received Army Achievement Medal for developing and administrating a tobacco cessation program while deployed to Iraq.
Received Army Commendation Medal for actions in Iraq.
Territory Sales and Service Representative 2011 – 2012
INRange Systems, Inc., Altoona, PA
New pharmaceutical DME device still working toward insurance reimbursement.
Maintained and increased Government accounts in Southeast Region: VA Medical Centers and Military Medical Commands.
Increased equipment requests from medical staff by nearly 75% in six months before product recall for further R&D.
Maintained, and further developed, the unique working relationship with the medical staff; assisted in patient selection and patient utilization of the equipment.
Territory Sales Representative xxx-xxx-xxxx
Carolina Optics, Inc., Raleigh, NC
Maintained and increased Government accounts in Atlantic Region: Ophthalmic and optical diagnostic equipment.
Called on ophthalmologists and optometrists in the region while representing multiple manufactures of equipment.
Installed equipment, and trained medical staff to properly use and care for equipment.
Provided service of equipment preventatively and when needed.
M.A. Warner, MD, PC, Hermiston, OR
Performed all purchasing for a 3-office medical practice, and mobile surgical center.
Maintained all purchasing records for practice.
Supervised technical personnel.
Assisted in ophthalmic surgical procedures.
Hospital Corpsman (EMT, Surgical Technician, Ophthalmic Technician) 1993 – 1999
United States Navy
Performed all purchasing activities for the ophthalmology department
Maintained supply of all surgical equipment, supplies, and disposables.
Dealt directly with all vendors to negotiate and coordinate all activities.
Assisted doctors in clinic by performing ancillary testing and patient care.
Assisted in surgery during all ophthalmic procedures.
Assisted in general (all other non-ophthalmic) surgeries.
Neuro and cardio-thoracic surgeries excluded.
Mentored all new ophthalmic technicians in clinic and in surgery.
ADDITIONAL WORK EXPERIENCE
Volunteer Firefighter and EMT, Hermiston, OR; Silverdale, WA
Surgical Technician, Hermiston, OR
Machinist – nautical propellers, San Diego, CA
Fire Sprinkler Installation Technician, San Diego, CA
|Last Resume Update||July 24, 2017|
|Resume File|| CV_Cassidy_GenM.docx 23.42 kB|