We started 14+ years ago, motivated by the ability to use the Internet to intelligently route work to customer service agents anywhere, anytime. We created innovative technology that modernized customer service and paved the way for the next game-changing opportunity. Then-bam! The mobile revolution hit. The social revolution hit. The consumerization of the contact center hit. People were no longer just using mobile devices to be social with their friends and family. Mobile devices enabled them to tweet, chat and post customer service inquiries, complaints and compliments directly to brands publicly.

Marketing departments are crazy about these new outbound communication channels and promotional opportunities. Then customers started expecting a two-way conversation on social channels. But Marketing alone doesn’t have the skillset, time or knowledge to provide full customer engagement. The customer service contact center however, has the skillset, the time, the knowledge and the technology needed to respond and fully manage these customer relationships. LiveOps has successfully pivoted from being a talent service provider to a full –service provider of technology and talent to meet this new demand head on.