Genuine Cable Group, a subsidiary of EIS, Inc. and Genuine Parts Company, is a North American distributor of wire, cable and connectivity solutions.  GCG is consisted of four premier brands; Seacoast, Cobra Wire & Cable, Electro Wire, and most recently, Connect-Air.

An additional two specialty groups, GCG Assemblies and GCG Broadband, round out the GCG wire, cable and connectivity offerings.  GCG Assemblies is a manufacturer of custom electro-mechancial assemblies, cable assemblies and box builds.  GCG Broadband Network Solutions provides the full range of broadband products to the RUS markets, Independent Telephone companies, Utilities, DAS and Small Cell markets.

Genuine Cable Group is a subsidiary of EIS, Inc., and GPC, a Fortune 200 Corporation.